ANALISIS STRATEGI UMKM RUTO COFFEE DALAM MENGHADAPI PERSAINGAN BISNIS DI KOTA TANJUNGPINANG MENGGUNAKAN PESTEL, FIVE FORCES, DAN KEY SUCCESS FACTORS. dignityfebm [Internet]. 2026 Feb. 26 [cited 2026 May 3];1(001). Available from: https://jurnal-dignity.febm-umrah.id/index.php/dignity/article/view/4