“ANALISIS STRATEGI UMKM RUTO COFFEE DALAM MENGHADAPI PERSAINGAN BISNIS DI KOTA TANJUNGPINANG MENGGUNAKAN PESTEL, FIVE FORCES, DAN KEY SUCCESS FACTORS”, dignityfebm, vol. 1, no. 001, Feb. 2026, Accessed: May 03, 2026. [Online]. Available: https://jurnal-dignity.febm-umrah.id/index.php/dignity/article/view/4