ANALISIS STRATEGI UMKM RUTO COFFEE DALAM MENGHADAPI PERSAINGAN BISNIS DI KOTA TANJUNGPINANG MENGGUNAKAN PESTEL, FIVE FORCES, DAN KEY SUCCESS FACTORS. Jurnal Dignity FEBM, [S. l.], v. 1, n. 001, 2026. Disponível em: https://jurnal-dignity.febm-umrah.id/index.php/dignity/article/view/4. Acesso em: 3 may. 2026.